Calendars: a timeless marketing tool or desk art!?!
A key, common marketing tool for brand awareness is: the calendar. But let’s have a little fun with this staple product in the branded merchandise toy chest...While wall calendars and paper desk calendars are obvious and affordable, what if we were to reconsider this old school tool and step into 2013 with perpetual calendars or objects that track the date but are more like desk art!
Are you referencing a calendar daily in your home or work space? While we have moved toward electronic calendars, there is something about the written commitment that helps people connect from when they will work out to making time for meetings and appointments. As a result, it is not difficult to understand why these products have earned a respected space in the world of advertising.
If you walked into your clients office and asked to purchase 2 sq’ of real estate within 5 feet of their desk, they would look at you like you were crazy! Those 2 sq’ would be expensive, as this is very valuable space. However, give them a gift, and the space is yours at NO cost, and working hard in your company’s interests.
You can even infuse creative elements into promotional calendars by developing a yearlong theme that highlights your company’s products and services. Every month can feature a message or image that will remind clients why and how much they value your company as a resource.
In one study*, 85% of individuals who received calendars do business with the firm advertised on the calendar and company’s that gifted calendars saw a 5% increase in business with calendar recipients. That is good news going into a new year!
These statistics demonstrate that sending existing and prospective customers custom calendars, desk calendars, wall calendars, perpetual calendars, or magnet calendars will almost guarantee your company more business.
While the electronic calendar keeps us on track, the wall calendar still stands as an office staple. Who knew that the average household uses an up to 4 calendars per home and employees have access to 2.5 calendars at all times.
Draw attention to your business by simply incorporating promotional calendars into your marketing program. Calendars generate top of mind awareness because they really work!
* Study made by PPAI